When generating videos on social media, one can explore and get as creative as possible. Some examples of editing that can be used on social media videos are using the right colors, drone clips, cinemagraphs, 3D animations, and more.
Many perceive the idea that editing such videos and making them attractive is a much more complicated task than it seems, but in reality, with the right strategy and knowledge, it becomes very straightforward.
In this article, we will talk about some important points that one needs to know while editing videos for social media.
1. Adapting to the social state of mind: Undoubtedly, social media is one of the best options to promote a business. Under this category, the company’s sole goal should be to promote its brand and products by generating new videos or editing pre-existing videos. The sole motive of the brand while generating and editing the videos should be to make it look fresh and relatable to the audience.
This is where being proactive will come in handy while editing the videos. It should be kept in mind that there should be a full, clear thought process about the video before shooting it. One can refer to a video of the same social media version or watch other inspiring videos that are performing well to create and edit the video.
2. An eye-catching beginning of the video: The main focus while creating the video should be to focus on a single message at a time. If you have two videos with stunning introductions and you cannot decide which one to finalize, you can test both of them and analyze which of the two is performing better in terms of views.
Video editors should keep in mind that using the right and attractive thumbnail at the start of the video will draw the viewer’s attention. Adding a thumbnail to videos is possible with the help of many available online video editor apps. These features are available on social media platforms like Instagram and Facebook as well. A good beginning to a video will engage more audiences and keep them hooked to the video for longer.
3. What’s in that toolbox: Before using any online video editor apps, you can dive into your computer or smartphone and scan if there is anything there that will be helpful to make your videos productive. For instance, you can use editing software that is pre-installed on your computer. To dig in deeper, if you are a PC user, you can use Windows Movie Maker, and if you are a Mac user, you can use iMovie.
It is essential to remember that the content of the video should be well-tailored. This is because many platforms have a length limitation. Moreover, there are very precise social media video lengths solely dependent on the ad performance data. The ideal video lengths of a few of the platforms are listed below:
● Instagram feed- 60 seconds, but it is recommended that the video length should be 30 seconds or less.
● Instagram stories- 15 seconds, but it is recommended that the video length be 15 seconds.
● Facebook- 120 minutes, but it is recommended that the video length be 10-30 seconds.
● Snapchat- 10 seconds, but it is recommended that the video length be 8-10 seconds.
● Twitter- 2 minutes or 20 seconds, but it is recommended that the video length be 45 seconds.
● LinkedIn- 10 minutes, but it is recommended that the video length be 30 seconds-5 minutes.
4. Editing videos while muting the sound: Editing the videos without any audio is another great way for brands to create interesting videos. On Instagram, getting rid of the audio in the video is possible on the very platform. All you have to do is keep tapping the volume icon until you see the option of ‘video sound off.’
This feature is not available on Facebook or even Twitter, which is why you should seek the help of some online video editor app to delete the soundtrack. Besides this, you can add subtitles to your mute videos to emphasize that the company’s videos are accessible to every kind of audience.
5. Adjusting the content where it fits: Optimizing the videos for small screens is one of the most effective strategies for brand marketing. Especially with videos that are watched on smartphones, it helps to edit the videos in square frames. These square videos are the default setting for the Instagram feed, but videos being uploaded to Facebook will get more of a real professional look.
Another option for sizing the videos on Instagram is the portrait mode, which is in the ratio of 2: 3 or 4: 5. Finalizing the screen size of the video is decided based on whether or not the frame catches the audience’s attention.
6. More and more flexing of the social skills: Relying on social media intuition in terms of editing should be considered a healthy approach as this intuition can bring out the best in the company’s videos.
The brand should be open to introducing and implementing new ideas in creating and editing videos, as these ideas may boost the reach of the videos and ensure an effective growth of the brand.
THE BOTTOM LINE!
Having some basic skills and knowledge regarding editing videos can help in the long run. Such knowledge and skills benefit not just the brands but also their personal growth. So, now that you have all the basic skills that one needs to create and edit stunning videos on Instagram, you are all set to achieve a new milestone in your business journey.
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